What is Social Networking?
used to be that the only reliable way to find information online was to use a
search engine. However, with the advent of what we call Web 2.0 (interactive,
dynamic websites that promote or operate as social networks), people can now
easily find information and websites that other human beings recommend.
The most popular social network is of course Facebook.
Though this social giant enjoys over 1.2 billions users, few businesses or
website owners have thought to penetrate this incredible resource.
Other important social networks include Twitter with 500
millions users, LinkedIn with 175 million users, Pinterest with 25 million
users, and Google Plus+ with 65 million users.
In addition, two powerful social media networks have
emerged that are revolutionizing audio and video: YouTube and BlogTalkRadio.
These mega networks allow citizen filmmakers and broadcasters to share their
visions with the world and spread the word about what matters to them.
There is also social bookmarking websites like
StumbleUpon, Del.icio.us, Digg, and Friendfeed that allow users to share their
personal favorites (bookmarks) with others. Users tag each bookmarked website
with the keywords they feel are most applicable.
Now, instead of using a search engine to find information,
people can search tags that will display all websites bookmarked with that
specific tag. This amounts to a human referral or vote for the site and its
relevance to the subject being searched.
Other versions of social networking include blogging
social networks primarily Technorati.com. Technorati indexes blogs based
on the amount of incoming links those blogs have, as well as the tags
associated with their posts.
How Will Social Networking Help My Site
91% of online adults use social media regularly and 70% of
adult social networkers shop online. It's been estimated Internet users spend
22.5% of their online time social networking. Experts say that social networks
are now eclipsing traffic from the major search engines Yahoo! and Google.
So if your company is not present on any of the major
social networks, you're missing out on the easiest, fastest way to access 91%
of internet users.
How Do I Get Involved in Social
Working with social sites is similar to working with the
media. Give them a good enough story, secret, tip, or resource that they can
sink their teeth into and youll have an army of talkers spreading the
word about you and your business.
And this translates into referrals, which convert into
sales on an average of 667% better than cold leads (search engine results). So
even if you reach less people through social networking, your conversions will
be far higher.
We target various social networks through a variety of
Article or Blog Promotion
We manage several blogs for our various clients (as well
as article pages) that contain posts written purely to capture the imagination
and interest of our clients target market.
For instance, if you sell pet beds, gifts, and items, we
will develop a series of blog posts or articles that discuss a controversial or
hot off the press topic that pet lovers either find highly valuable
as an information resource, or highly intriguing or emotionally stimulating. We
will then promote it to various social bookmarking and blogging networks, as
well as popular bloggers who will then circulate the story and generate
traffic back to your website.
Particularly effective for clients who target teens, young
adults, musicians, or other highly active social groups, we implement social
promotion campaigns on networks like Facebook, MySpace, Catch27, and CraigsList
to spread the word about your business. Even if your business does not target
the facebook crowd, we can almost always devise a creative campaign
to get the net buzzing.
How Does Social Networking Work With
As more and more internet users begin to use tags to find
information (a tag is a keyword that a human associated with a website, vs. a
keyword that a search engine attributes to a website), Search Marketing
professionals cannot ignore the growing dominance of the social networks.
However, we view the partnership between social networks
and search engines as an excellent and balanced marriage. Sure, social
networking gets you in front of people who no longer use search engines in lieu
of finding their information through referrals or bookmarks/tags.
But the added, and perhaps more exciting bonus, is that
while you grow in popularity with social networks like Digg and MySpace, your
search rankings will continue to increase as a result!
Your popularity signals Google that you are an authority
in your market according to your human audience.
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Download Our Fact Sheet: Social Networking
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