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One
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Blogging
Explained in Simple Terms
by Elizabeth Kirwin
By now, if you haven’t heard of Blogging, you must be in a
coma, seldom watch or listen to the news, or never use the internet. Bloggers
are the newest and most popular ‘authentic’ voice on the
internet.
Blogging Defined
First, let’s begin with an
accurate definition of Blogging. Blog is short for Web Log. To blog is to
upload text onto the same place on the internet daily, weekly, monthly, or at
least with some predictable frequency. The best bloggers are trained
professional writers, people who write because it’s their passion, and
politically inclined individuals who need a bully pulpit for their ideas. Some
bloggers are traveling long distance over an extended period of time, and they
want to communicate with family and friends. The traveling bloggers do not have
enough time to e-mail everyone – so they blog. Family and friends can
check their blog for updates on their whereabouts, their adventures, mishaps,
and golden opportunities while they’re on the road.
Is Blog a Noun,
Verb, or Adjective?
I have seen Blog used as a noun, verb and adjective.
This means blogging is a thing, an active principle, and a way to describe
something. If you want to blog (verb) and do it well, the best advice is to
blog on a subject you know quite a good deal about. Chances are, most people
who blog with a good solid background in their subject area, do not readily run
out of good material. Also, people who read blogs (noun) constructed in this
way will walk away enriched, educated on a particular subject, and are more
likely to return.
Blogging as Gossip or for Profits
As a
professional writer and a creative writer, I am enjoying the popularity of the
blogger (noun). Why? Because bloggers are bringing back respect for the
individual voice in writing. Their popularity is sometimes based upon the depth
of their knowledge on a particular subject. Or, as in the case of bloggers who
helped reveal the true identity of White House Press Corps gay hustler Jeff
Gannon, bloggers can turn a little vicious gossip into an international news
story, which I personally find amusing and enlightening. Since bloggers
uncovered this scandalous man’s double life, blogging has gained a great
deal of attention. In fact, marketing and public relations firms are now using
blogging as a tool in their whole package of increasing a client’s media
visibility.
Public Relations and Marketing Blogging
If the Public
Relations and Marketing firms gain a stronghold on blogging activities, perhaps
the ‘authentic’ individual voice that began the blogging craze will
be lost in the rubble. This is the worry of many devoted bloggers. Or, maybe
this trend could strengthen the position of political or gossip oriented
bloggers. Perhaps the ‘devoted bloggers’ who were working in the
restaurant and retail industry, will now find they’re being offered the
opportunity to blog for money instead of slave away over a hot grill, or at a
cash register.
This is where the whole blogging debate takes
over.
Ethical versus Unethical Blogging
Who actually has the
‘right’ to blog? What does an authentic blogger look and feel and
sound like? How do you identify a slick, Public Relations blogger? Should
blogging remain in the realm of the individual voice? Or will it be usurped by
multinational corporations and governments for their own devious purposes?
These are all valid questions, and I’m afraid I do not possess an answer
to any of these ethical questions about blogging. I feel that the individual
person, company, or entity must answer these questions on their own. But there
is one thing I am absolutely certain about. Everyone has a right to blog, just
as every one has a right to write and publish their work in the public sphere,
which includes the internet.
For some ideas on how to increase web site
traffic by blogging, visit http://www.sidhecommunications.com and read the
companion piece to this article: Start Blogging to Increase Internet Traffic:
We Blog.
|
About the Author:
Elizabeth Kirwin has published
work in national magazines and newspapers. She is co-owner of Sidhe
Communications
www.sidhecommunications.com in Asheville NC. She develops
web sites, newsletters, brochures, and internet marketing plans for businesses,
non-profits, and health care ogranizations nationally. For more information,
e-mail ekirwin@bellsouth.net.
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