Using Email Marketing to
bring traffic to your site
- E-mail Marketing is becoming the method of choice for
most marketers as the effectiveness of banner advertising appears to be
weakening overall.
- E-mail Marketing is a powerful way of building customer
loyalty and brand awareness with your customers.
- e-Mail marketing is faster, costs less, has more interaction
and better measurability than any other media.
- e-Mail usage and Internet access is growing at a rapid
pace.
 Your competitors are probably doing it, so why not do
it better?
More than 90% of your prospects won't buy the first time they
visit your site or see your offer.
What you
want to do is collect their e-mail addresses and FOLLOW UP
consistently.
You might offer them a free reports or
providing a useful newsletter in exchange for parting with their email. Then
follow up regularly and create a stream of prospects, customers and back-end
sales.
Opt-in vs. Spam
Bulk email is the practice of sending mass quantities of email to
lists of "unqualified" email addresses. This spamming, as it is called, is
considered bad "netiquette" by many netizens. If you send unsolicited email to
addresses that do not want commercial email, not only do you risk the
reputation of your business, you can get into trouble with your ISP.
Using targeted direct email means sending commercial email to recipients that
have approved of this email. The best examples of targeted email are ezine
advertising and direct "Opt In" email marketing.
Good sources for opt-in mailing lists
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Gimme My Money Now Tip
Why I
don't "do" the search engines |
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Call me crazy.
But I dont' do jack in terms of getting listed on the search
engines.
Maybe that'll change in the future. I doubt it.
Here's my rationale:
1. The search engines are taking longer and longer to spider
your pages. It's a month or so before you know IF your strategy worked.
2. By the time you create those killer doorway pages, submit
them and get them spidered, the rules and tricks have changed.
3. When you search on any of the key words relevant to
Internet marketing, you get about 10,000,000 pages. That's a lot of
competition. If you have a business with a small number of listings under your
key words, the engine game may make sense for you.
4. Most of the software programs I've seen that are supposed
to work never made me a dime.
6. It's complicated. Some products on the topic take
hundreds of pages to explain the strategies. And in many cases by the time
they're written, they either don't work or the rules have changed.
I do have friends who do extremely well in the search
engines. But I've never personally been able to make money that way.
7. Pay per click engines like Go To are the wave of the
future. And it's simple to buy traffic and make a profit if you know your
monetization numbers. But even then, I have much more success with another
strategy
8. In short, it's a slow way to make money that requires
more skill than the average person has.
In contrast, I teach a simple method that has made my
clients and friends big chunks of cash within 30 days of implementing it.
Click here for a simple strategy that takes only 50 pages
to explain and, best of all, it really works. |
Automation Tip
Amazing
Autoresponder
Secrets and Tricks Revealed!
It isn't like autoresponders are some big secret or anything.
Yet, most people don't use them nearly as effectively as they could.
Let's talk about a few ways to cash in on them.
1. The basics
First you need an account with a sequential autoresponder
company. These autoresponders send out a series of messages at any interval you
designate.
See
PostMasterOnline
or
GetResponse
or
Vertical Response
2. Cool stuff
One, integrate your autoresponder with your shopping cart or
order form so that when your customers buy, they receive an immediate email
confirming the order.
But don't stop there. Send an email the next day asking if
there were any problems with the order. If you sell a digitally downloaded
product, ask if the customer had any download problems.
3. More cool stuff
A few days later, I send an unexpected gift to increase what
is called post purchase satisfaction and to decrease refunds.
A few days later, send an email asking the customer to sign up
as an affiliate.
There are so many great tricks with autoresponders. I have an
entire autoresponder system that obtains referrals, gets testimonials, signs up
affiliates and so forth.
This complete system along with many other things are
described in How to Create The Ultimate, Automated Web Business.
For more details, click here.
This tip provided by Marlon Sanders
More About Autoresponders
Marketing With
Autoresponders
Autoresponders are an e-mail marketing tool no one on the
Internet should be market without.
Auto-Responders:
What They Are - How to Use Them
An autoresponder is simply an email
program that runs on a computer server connected full-time to the Internet. It
gives you an email address that automatically replies to any incoming message
by returning the text of your choosing. This information is delivered anywhere
in the world, to any person with email, within seconds, 24 hours a day--7 days
a week.
What Is An
Autoresponder and Opt-In List?
Autoresponders are unique email accounts,
that serve the purpose of replying automatically to requests for information
that are directed at them. Whenever someone emails an autoresponder, the
autoresponder will automatically reply to the sender with a pre-written message
the owner of the autoresponder wants to send.
Ezines or email newsletters
Ezines or email newsletters have become a pretty effective way to
keep in touch with your customers and to reach potential new customers online.
If you want your email newsletter to be read... it needs to be sent ONLY to
people who want it and have requested to receive it. Blasting out hundreds of
thousands of spam email newsletter will not work and only get you into trouble
eventually.
Newsletters are an outstanding way to "gently" plug your
business.
You might publish a newsletter that mostly provides
information to subscribers such as bargains or special offers but more
importantly, they remind buyers that you're there. Newsletters are a great way
to stay in touch with your audience on a regular basis, share information with
them, and invite them back to your web site.
Your newsletter could
include announcements about what's new at your business or any changes you've
made. You might include market trends occurring in your industry and how your
readers can benefit from those trends. Do NOT make the newsletter a pitch for
your product, but include great and useful information your reader will be
interested in. I'm talking meat here. Not fluff. But at the end of the issue,
post your sales letter.
- Start a free newsletter you send by email at least once a
month.
- Get the visitors permission first, then send your visitors
useful email.
- At the bottom of the newsletter issue, include the sales letter
for your product of the month.
- Offer visitors to your site the ability to sign up to receive
periodic free information about your industry.
- Give people a taste of what you offer on your website but don't
overwhelm them. Give them bite-sized pieces .
You can subscribe to one of my email newsletters here:
Online Marketing
Training
Discussion group
Your participation in a Discussion group can be a very effective
way to drum up prospects. Usually delivered via email like an ezine, a
discussion group, or list, differs from an ezine in that you are allowed to
voice your opinion. There are discussion lists on many subjects and they hold a
marketing value similar to that of newsgroups. You help others while your
signature file does your marketing. Discussion groups are much more powerful
though, since they are delivered to a targeted audience, rather than people
having to find them. No matter what you are marketing online, it's a good idea
to participate in discussion lists. Visit
http://www.forumone.com/ and search for a few discussion groups
in your area of interest.
SIG Files
Your email signatures can and should be added at the bottom of
every email you send out. It can be a short description and the URL of your web
site. Even before you launch your website, you can (and should) begin to use
your domain name. Why? Because it is the worlds cheapest advertising tool and
an excellent way to brand your business. How? By using your domain name in your
email address and in your signature file. If your email address reads
yourname@aol.com or you@bell.com - you are branding the name of your Internet
Service Provider. Why should you do that? Your ISP doesn't pay you for it.
Indeed, you pay THEM a monthly fee!!!
More ways to
bring traffic to your site
Blogs and RSS
Feeds
Search Engines
Reciprocal
Links
Email Marketing
Traffic
Exchange
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Plan
Implement
Promote, Promote, Promote