Strategies in Successful Web Site
Design and Marketing
STEP 3: Promote, Promote, Promote!
Perhaps you've heard it said about the value of real
estate...
 Location,
Location, Location!
Well, for a successful Internet site your most
valuable asset is
TRAFFIC, TRAFFIC, TRAFFIC.
Once your web page is online, it does no good if no one
sees it. The saying, "If you build it, they will come," simply does not
apply to the World Wide Web.
Simply having a website will not
guarantee success....marketing it is essential.
You see, by just having a web site online doesn't mean anyone will come and see
it. Having a web address is a lot like having a phone number. If no one knows
you, you won't get a call, even though you have a number.
For a website to be effective it needs to be
promoted.
Let me repeat, you have to promote
a website so people will know it exists and you must have an
ongoing strategy for directing traffic to the
site. Companies that see the best results from their Web efforts work
hard to drive traffic to their sites.
It has been estimated there are around 60 million Web
pages registered with the major search engines. That's allot of web sites in
the marketplace competing against yours. The competition to be noticed is
fierce - so your web page design must be first-rate and your advertising
strategy concentrated to increase your traffic.
How do you bring traffic to your site?
There are 3 keys to any online business success that you
must understand...
Promote, Promote & when you are done, do a
little more promoting!
There really is no single way to bring traffic to your
site, but this fact remains: You need to bring
visitors to your web site AND you need to have something solid to
offer them once they are there. We've already covered the subject of content
for your site in step two and now we'll
dig deeper into driving traffic to your site in this step three.
Marketing your web site in cyberspace requires a diverse
range of components including an effective ad tracking strategy. It takes hard
work, continuous effort, and most importantly long-term thinking. Success
doesn't happen overnight. Advertising on the web should be measured in terms of
months and years, rather than days or months.
Some ways to improve traffic to your website...
- Publish a free ebook and give it away from your web
site or in your e-zine. This will increase your traffic, sales and e-zine
subscribers.
- Create two versions of your e-zine so people can
choose if they want ads included with it or not. This'll attract the people who
hate ads to subscribe.
- Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of interest or value to your
visitors. Most people who enter will continually revisit your web site to get
the results.
Following are some of the more common ways to promote
your website. Click on each topic for a more detailed discussion and tools to
expose your website to the Internet masses.
Search
Engines
Blogs
and RSS Feeds
Banner
Advertising
Email
Marketing
Reciprocal Links
Traffic Exchange
Free
Classified Advertising
Let's Continue the Promotion
Strategy...
Okay, now you have created your site as outlined in
Step 2 in our simple 1-2-3 strategy.
 Plan
 Implement a Killer Site
 Promote, Promote, Promote
Sounds simple enough, don't you think? The problem
with many Internet marketing ventures is that one or more of the above steps is
ignored or done incorrectly. I suggest that if you work through each step in an
orderly way, your success is virtually guaranteed!
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