Perhaps you've heard it said about the value of real
estate...
Location,
Location, Location!
Well, for a successful Internet site your most
valuable asset is
TRAFFIC, TRAFFIC, TRAFFIC.
Once your web page is online, it does no good if no one sees it.
The saying, "If you build it, they will come," simply does not apply to
the World Wide Web.
Simply having a website will not guarantee
success....marketing it is essential. You see, by
just having a web site online doesn't mean anyone will come and see it. Having
a web address is a lot like having a phone number. If no one knows you, you
won't get a call, even though you have a number.
For a website to be effective it needs to be promoted.
Let me repeat, you have to promote a
website so people will know it exists and you must have an
ongoing strategy for directing traffic to the
site. Companies that see the best results from their Web efforts work
hard to drive traffic to their sites.
It has been estimated there are around 60 million Web pages
registered with the major search engines. That's allot of web sites in the
marketplace competing against yours. The competition to be noticed is fierce -
so your web page design must be first-rate and your advertising strategy
concentrated to increase your traffic.
How do you bring traffic to your site?
There are 3 keys to any online business success that you must
understand...
Promote, Promote & when you are done, do a little
more promoting!
There really is no single way to bring traffic to your site,
but this fact remains: You need to bring visitors to
your web site AND you need to have something solid to offer them
once they are there. We've already covered the subject of content for your site
in step two and now we'll dig deeper into
driving traffic to your site in this step three.
Marketing your web site in cyberspace requires a diverse range
of components including an effective
ad tracking strategy. It takes hard work, continuous
effort, and most importantly long-term thinking. Success doesn't happen
overnight. Advertising on the web should be measured in terms of months and
years, rather than days or months.
Some ways to improve traffic to your website...
- Publish a free ebook and give it away from your web site or
in your e-zine. This will increase your traffic, sales and e-zine subscribers.
- Create two versions of your e-zine so people can choose if
they want ads included with it or not. This'll attract the people who hate ads
to subscribe.
- Give visitors a free entry into your contest or sweepstakes.
The prizes should be something of interest or value to your visitors. Most
people who enter will continually revisit your web site to get the results.
Following are four of the more common ways to promote your
website. Click on each topic for a more detailed discussion and tools to expose
your website to the Internet masses.
Search Engines
Blogs and RSS
Feeds
Banner
Advertising
Email Marketing
Traffic
Exchange
Plan
Implement
Promote, Promote, Promote