Having a Web site is like having several full color magazine pages to show the world. One of the more interesting aspects of the WWW is the fact that all companies compete on equal ground. The smallest company in the world can have a better appearing Web site than say that of "IBM."

• If you have a small or home based business and aren't on the web you are missing out on an extremely cost effective method to reach a global market place, showcase your products and services 24 hours a day, increase your customer base and increase your profits!
• Both customer service and order-taking are cheaper on the Net. Internet inquiries are two-thirds less expensive than telephone queries.
• Understand that the Web is a replacement of nothing. It is to add additional value to your current marketing plans. Any business that could benefit from advertising, could benefit from a presence on the Internet.
• For the small business the Internet is increasingly providing a growing market for their products and services.
• The costs of advertising and offering products world wide have long favored the deep pockets of big businesses. Now, using the World Wide Web small businesses can offer products and communicate with vendors and suppliers at costs easily affordable.
• Internet marketing is the only two-way communication available today, unlike other marketing methods. The Web gives commerce unique opportunity to communicate directly with employees and customers around the world. The Web can be a powerful tool for fostering connections, building association, delivering information and creating on-line communities.
• A web presence is a lot cheaper than direct mail, and when combined with a direct mail campaign, can greatly amplify results.
• Send your newsletter or product updates to your prospects electronically in less time and for less cost. You save money on printing, shipping, mailing costs!
• Publish your sales materials and product information at a fraction of the cost by making them available at your web site.
• Generate leads for your business at a lower cost.
• Anyone can access basic information about your company 24 hours a day 7 days a week and get up to the minute information on your products and services. You don't have to pay employees to "man" your Internet store. Shoppers can come and go at their convenience and have fingertip access to your service and product information.
• Visitors coming to town can now log onto their local Internet provider wherever they are and see what services are available to them before they arrive.
• Accept orders for your product online. Credit card transactions are currently unsecure but you can request the customers phone number to complete their order.
• By using Forms on your Web Page you can collect information on the visitors to your site and add them to your regular mailing list.
• The number of people online, the variety of sites and the amount of data available on the Internet has experienced explosive growth and it would seem it is only beginning.
• By having a web presence strategy in place during its early development, you will have a leg up on the competition.

• Most major corporation either have or are planning a Web site. At last count, more than 2,000 major store and non-store retailers were active on the Web.
• According to a survey by Price Waterhouse, nearly 80 percent of global CEOs think electronic commerce will reshape competition in their industries.
• In a report from the Travel Industry Association of America, making travel arrangements on the Internet is a big business, and getting bigger. The report says online bookings for air travel, hotels, car rentals, and other travel products jumped from $276 million in 1996 to $827 million last year and predicts that number will grow to almost $9 billion by 2002.
• According to a recent article in Interactive Week, "Online shoppers spent a whopping $1 billion during last year's fourth quarter and analysts are forecasting Web sales to double in 1998's fourth quarter." "Analysts at Jupiter Communications estimate that 16 million people will shop online this year, up from 10.3 million in 1997."

Do you see the immense opportunity for you? If you need some help getting started, Data Synthesis is here to help. Let Data Synthesis design and implement a Web strategy for you!