How We Work With You
Because your goals, experience, and needs will always vary
from our other clients, our first step will be to take you through our
This questionnaire will give us a holistic and detailed
view of not just your traffic or website needs, but more importantly your
overall marketing mix and how SEO can enhance it.
Your Marketing Intelligence Assessment will analyze the
- Overall Online Marketing Approach
- Additional Needs
- On-Page Optimization
- Sales & Lead Conversions
- Depth of Engagement
- Future Objectives
Once we receive your assessment, we will schedule a free
consultation with you to discuss possible approaches to your campaign. However,
almost all of our client campaigns include varying combinations of the
Common Client Campaign Strategies
1. Keyword Term Analysis
Once you give us a
list of keyword terms youd like to target, we will do additional market
research to determine the hundreds-to-thousands of keyword terms your target
audience searches to find companies like yours. We will analyze these terms to
find those with the best ranking potential (they have a good ratio between
amount of searches and amount of competing websites).
You will receive a report listing all keyword terms we
will target and can provide any feedback necessary.
2. Content Creation
As weve mentioned
before, content is key to any search marketing campaign. Therefore, there are
three content areas that we will target:
- On-Site Optimization. This includes visible
content and source code. We will analyze your site code for errors that may
prevent search engines from properly spidering your site. We will also analyze
your sites code-to-text ratio and other coding elements. Lastly, we will
review and edit your visible content for optimal keyword density while
maintaining sales effectiveness.
- Article Creation. We will produce one article
for every keyword term we, together, choose to promote. Traditionally, this is
between 200-400 articles. Each article is well written, informative, and
engaging to ensure that they add value to your visitors experience in
addition to winning great rankings.
Most importantly, we add these
pages slowly over several months to ensure your site grows organically. This is
a key element Google and other search engines look for when ranking a website
that it is constantly updating and adding new information.
- Publicity. But were not talking about
traditional PR here. We develop additional articles that pay particularly close
attention to your target audiences pressure points: the secrets they want
to know, the tips they need to hear, the problems and solutions your company
These articles will not be placed on your website, but will
instead be promoted to hundreds of other websites in search of compelling
articles on your particular subject. This achieves two objectives: 1) each
article links back to your website, earning you one-way links from
authoritative sites, and 2) the more independent websites that discuss your
company or publish an article written by your company, the better your
reputation will be. Your potential customers will find your company discussed
on other websites, or see that other websites have endorsed you by publishing
3. Linking Strategy
In addition to the links
earned through article promotion, we will negotiate links on your behalf. We
will concentrate on sites with high Page Rank and traffic rankings as links
from these are considered powerful votes.
4. Social Networking
We discuss this in depth
on our What is Social
5. RSS Feeds
We will implement RSS feeds on
your blog and/or article pages to keep visitors apprised of new content. Search
engines will also be notified through your RSS feed every time a page is added
to your site, resulting in faster indexing.
6. Tracking and Analysis
You will receive
detailed reports on your rankings across the major search engines, as well as
site traffic and visitor behavior (we can only provide site and visitor data if
you place StatCounter code on your website or provide us access to
your own statistics program).
Pricing Models and Our Guarantee
We price each campaign on a per-client basis. Pricing is
based on amount of hours you wish us to dedicate to your project each week, as
well as which strategies youd like us to implement. However, we are more
than happy to work with your budget and can accommodate a variety of pricing
models, including: hourly, per-project, weekly salary with a cap on hours, etc.
Our Guarantee: We cannot guarantee a certain number
of rankings or that particular keywords will get ranked with particular search
engines. There are simply too many variables to consider and anyone
guaranteeing such should be avoided at all costs. However, we do guarantee the
quality of our work.
When we tell you that we will reach a milestone within a
certain amount of hours, if we fail to reach that milestone, we will complete
additional work for free or at a pre-determined reduced fee until said
milestone is reached. In addition, if after six months of site optimization,
traffic is far below satisfactory, we will re-negotiate a severely reduced fee
to continue promotion until a reasonable increase in traffic is reached.
Web Site Design,
Promotion and Internet Marketing Strategy
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