CyberMarketing in the New Millennium
Business on-line is expected to triple and quadruple in
the next few years, changing the way we shop, communicate and live our lives.
Here at Data Synthesis, we believe the Internet and related information
technologies will ultimately transform our culture in ways reminiscent of the
Industrial Revolution.
Ecommerce on the web is growing at phenomenal rates, is
expected to continue to grow, and is the most promising area for those wanting
to go into business for themselves. Indeed, the opportunities for the
home-based entrepreneur are boundless. With a little vision, a little work, and
a little patience, you can reap huge rewards.
We are keeping our eyes on the trends in ecommerce and
cybermarketing and have already begun to prepare for shopping in this new
millennium. We hope to give you the information and tools necessary to make
your on-line business successful.
If your business does not yet have a web
site, you are missing a huge opportunity to grow your business. According to a
recent study approximately one-third of small business in the US are now
on-line and 40 percent of small businesses without web sites (approximately 2.1
million) expect to be on the Internet within an average of the next eight
months. Primary uses of the Internet cited by respondents were: promoting to
prospects (69 percent), ecommerce (57 percent), providing better customer
service (48 percent), competing with other businesses (46 percent) and
communicating with employees (11 percent).
The companies that will
fare best in the coming years are those riding the cutting edge of technology.
Tech-savvy companies that recognize this future in business and go on-line now
are in a position to grow with the Web, and expand and enhance their sites as
the technology matures. Those who fail to embrace this new technology will
cease to be effective players in the marketplace.
- If you have a small or
home based business and aren't on the web you are missing out on an extremely
cost effective method to reach a global market place, showcase your products
and services 24 hours a day, increase your customer base and increase your
profits!
- Both customer service and
order-taking are cheaper on the Net. Internet inquiries are two-thirds less
expensive than telephone queries.
- Understand that the Web is
a replacement of nothing. It is to add additional value to your current
marketing plans. Any business that could benefit from advertising, could
benefit from a presence on the Internet.
- For the small business the
Internet is increasingly providing a growing market for their products and
services.
- The costs of advertising
and offering products world wide have long favored the deep pockets of big
businesses. Now, using the World Wide Web small businesses can offer products
and communicate with vendors and suppliers at costs easily affordable.
- Internet marketing is the
only two-way communication available today, unlike other marketing methods. The
Web gives commerce unique opportunity to communicate directly with employees
and customers around the world. The Web can be a powerful tool for fostering
connections, building association, delivering information and creating on-line
communities.
- A web presence is a lot
cheaper than direct mail, and when combined with a direct mail campaign, can
greatly amplify results.
- Send your newsletter or
product updates to your prospects electronically in less time and for less
cost. You save money on printing, shipping, mailing costs!
- Publish your sales
materials and product information at a fraction of the cost by making them
available at your web site.
- Generate leads for your
business at a lower cost.
- Anyone can access basic
information about your company 24 hours a day 7 days a week and get up to the
minute information on your products and services. You don't have to pay
employees to "man" your Internet store. Shoppers can come and go at their
convenience and have fingertip access to your service and product
information.
- Visitors coming to town
can now log onto their local Internet provider wherever they are and see what
services are available to them before they arrive.
- Accept orders for your
product online. Credit card transactions are currently unsecure but you can
request the customers phone number to complete their order.
- By using Forms on your Web
Page you can collect information on the visitors to your site and add them to
your regular mailing list.
- The number of people online, the variety of sites and
the amount of data available on the Internet has experienced explosive growth
and it would seem it is only beginning.
- By having a web presence
strategy in place during its early development, you will have a leg up on the
competition.
eCommerce Resources
Everyone venturing onto
the Web needs tools to help them succeed. We have gathered here some useful
tools to help you better sell your products and services. Below you will find
links to shopping carts, credit card processors, and other tools for doing
business on the Internet.
 eCommerce Solutions
All of the necessary tools for
taking payment on the Internet. With the eCommerce Solutions package you will
receive:
- SHOPPING CART SOFTWARE - This allows customers to pick
up items throughout a site and put them in virtual "shopping carts". (Just like
at the supermarket!) Before they exit, they can confirm what is in their
shopping carts, make changes, and pay for their merchandise.
- SECURE SERVER - This allows customers to buy on the
Internet without worrying about fraud.
- GATEWAY PROCESSOR - This processes customers' credit
cards instantly when they complete your order form. It gets their cards
approved, transfers the money into your merchant account, and sends e-mail
confirmations to both you and your customers.
- MERCHANT ACCOUNT - Once the gateway has processed the
credit card, the money is deposited into the merchant account!
Shopping Carts
Affordable and Powerful.
Click Here to try the World's
Smartest Shopping Cart system.
PDG
Software - Shopping Cart
Yahoo
Store - An easy way to open an online store.
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